We want to be remembered by the problems we solve, rather than our title. Bad marketing is highly product focus and self-focus. Whereas good marketing, especially direct-response marketing, is always customer and problems/solutions focus.
Good marketing takes the prospect through a journey that covers the problem, the solution, and finally the proof.
Being able to offer the relief, the problem solver, pain reliever, and turn comparison to apple to orange, are vital ingredients for your pitch. People are much more to pay for a cure than prevention.
Participants will learn:
- To identify customer problem
- To identify solutions
- Offering proof
- Tell a better story and pitch