If you are in the business of sales – you will fall into the same trap!

Buyers have evolved and are hyper-educated. Even before connecting with a salesperson, they have spent a copious number of hours researching product and service offerings, getting a general idea of options. Although the buyer’s role has changed to being more informed, salespeople have not adapted their selling approach. For any business to be successful, its sales approach must evolve as well. When you think about the car salesperson, what comes to mind? Right; friendly, caring, … Read more